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Walkers Highland Oatcakes, Savory Crackers, 10.6-Ounce Boxes (Pack of 4) Description
BRAND STORY
The Walkers story begins more than a hundred years ago in 1898 within the Scottish Highlands, once the twenty-one year old Joseph Walker opened the doors of his or her own bakery with a loan of £50 as well as the dream of making the best possible shortbread in the world. In the fresh of business, Joseph used every spare moment to master his shortbread recipe, and it was time well spent.
As his fame spread, and demand increased for his quality shortbread, Joseph took the first steps to expanding the business by moving with a larger shop within the Speyside village of Aberlour and investing inside a horse and cart to supply his baking further afield.
During the 30s, the organization - like Joseph's family - was expanding. Two of his sons - James and Joseph - joined the business, bringing fresh, new ideas with them. By 1936, they had introduced three valuable additions for the business: a variety of cakes, a variety of confectionery - as well as the company's first delivery van. Now Walkers produce might be sold even further afield, along with the prospects for expansion were looking promising.
While some manufacturers did start to cut corners by utilizing margarine rather than butter, Joseph believed that individuals still appreciated the concern that went into building a superior product like Walkers shortbread. And that he was right. That's why, even after Joseph Walker died in 1954, his sons continued to use his original recipe.
Demand grew, and thus did the business. By 1961, the 3 of James' children - Joseph, James and Marjorie - had joined the business, making the third generation of Walkers working for your family firm. By 1975, Walkers had outgrown their extended bakery, and moved to some custom made factory that gave them the excess space and facilities they necessary to develop services like Chocolate Chip Shortbread and specialty cookies.
By the 1970s, Joseph's grandchildren had begun exporting Walkers shortbread to around 60 countries around the world - still baking to his original recipe. Within a decade, they won the first of three Queen's Awards for Export Achievement - the best accolade given to British exporters.
Then, as now, Walkers stayed in touch with their customers by testing every cool product in Aberlour's village shop. So, customers across the world are enjoying a range of products which are first due to the seal of approval with the villagers of Aberlour. Consistent quality and traditionally delicious recipes make Walkers the selection from the most discerning customers and retailers.
Walkers reputation grows day by day as loyal customers worldwide delight in traditional shortbreads and innovative new products like almond, ginger and luxurious chocolate covered shortbread. All Walkers' merchandise is packaged rolling around in its unmistakable red tartan and proudly bearing the look of Bonnie Prince Charlie and Flora MacDonald, the style which captures one of the most romantic moments from Scotland’s history, and reflects all of the tradition and care that goes into baking every little bit of Walkers shortbread.
The quality and natural goodness of Walkers has attracted many international awards, including five gold Mondiale medals and also the Food from Britain Innovation Award.
While Joseph's children and grandchildren have moved while using times, they've got always remained true to his original ideal - and his awesome original recipe. So, when the family opened a whole new factory at Elgin to produce their popular new range of shortbread cookies and biscuits, they naturally still insisted on using exactly the finest ingredients: plump fruits, aromatic spices, chunks of real chocolate and flavorsome nuts. Then there is no artificial flavoring, coloring or preservative in sight. Just as Joseph Walker guaranteed dozens of years ago.
Today, Joseph would be proud to know that his great grandchildren are carrying about the family tradition and have become the fourth generation of Walkers to make 'The world's classic pure butter shortbread'.
Whether in the morning with cheese or jam, for supper which has a salad or soup or as an appetizer before dinner, the crumbly texture and benefits of Walkers Highland Oatcake Crackers cause them to become irresistible for the health-conscious consumer.
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Walkers Highland Oatcakes, Savory Crackers, 10.6-Ounce Boxes (Pack of 4) Features
Product Features
Pack of four, 10.6-Ounce (Total of 42.4 ounces)
Its free of artificial flavorings, colors and preservatives
Suitable for vegetarians; certified Kosher (OUD)
Suitable for vegetarians
Scotland
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